Innovation collections | Knit innovations | Woven innovations

Casual comfort with unique textures and finishes

Busy lifestyles, the changing workplace and the desire for individualism are just a few reasons why the apparel industry is experiencing a global trend towards casualisation.

Today’s consumers are seeking garments that are versatile – removing the need for multiple wardrobes, and ultimately saving consumers’ time, effort and money.

The Autumn/Winter 2011/2012 Merino Casual collection uses a range of innovative treatments and finishes for yarns and knitwear to create a unique collection of Merino wool garments which deliver versatility and style with a new "edge".

• Casual comfort
• Unique looks the touches
• Wear performance of Merino
• Easy care options.

The Autumn/Winter 2011/2012 collection demonstrates the natural versatility of the Merino fibre, with a range of relaxed garments suited to party, everyday and street or casual wear.

• Merino Casual brochure - Autumn/Winter 2011/2012 (PDF 577Kb)
• Merino Casual brochure - Autumn/Winter 2011/2012 (Chinese/English bilingual) (PDF 856Kb)
• Textured Merino fact sheet (PDF 141 Kb)
• Spectrum Merino fact sheet (PDF 141 Kb)

Read the related media releases:

• Merino innovations to be showcased at SpinExpo Shanghai trade show (Released date: 13 July 2010)
• Reception to Merino Retract boiling hot (Released date: 6 August 2010)

For further information and a list of suppliers contact your local AWI office.