Industry practitioners from a variety of fields provide feedback on the use of OFFM.
What the industry says about on-farm fibre measurement
"Woolgrowers using OFFM can more reliably identify their most valuable wool-cutting sheep and are able to make decisions based on objective information that directly relates to the profitability of their enterprise."
Michael Jackson, Managing Director, Australian Wool Testing Authority
"We've been recommending OFFM to our clients for the last five years. OFFM is not just about getting better micron - it's about selecting the most productive sheep on the property to achieve greater productivity and profitability for the sheep enterprise."
Mark Rodda, National Wool Manager, Elders Limited
"We recommend our clients attend the OFFM grower workshops so they can find out more about using OFFM as a tool to help them make more informed decisions on all aspects of flock management - even a simple OFFM program can make a great difference to the bottom line."
Rowan Woods, Chairman, Inland Wool Brokers Association
"Using OFFM as part of our selection process, we have established guidelines in conjunction with our visual selection. We recommend OFFM to our ram clients who are dedicated woolgrowers for better use of their flock and greater quality assurance in selection and breeding."
Tom Ashby, North Ashrose Merino Stud, Gulnare
"OFFM is a convenient and easy-to-use system that enables growers to fully understand the individual performance levels of their whole flock. We see its greatest strength in bringing woolgrowers long-term benefit in genetic improvement of their flock."
Ross Bawden, National Wool Manager, Landmark
"Since introducing OFFM three years ago, we've noticed an improvement in the consistency of the wool quality we are producing. We now know that the ewes we select are going to produce consistently good quality wool throughout their breeding life."
Tom Hanson, President, South Australian Stud Merino Breeders Association
"Using OFFM, our clients have been able to make significant and rapid advances in their flock structure. They have been able to decrease their fibre micron and select sheep that are most appropriate for their target market. Before OFFM, wool measurement was labour intensive and involved a greater margin of error."
Michelle and Paul Cousins, Cousins Merino Services, Burra
Australian Wool Innovation is a not-for-profit company owned by over 29,000 Australian woolgrowers.
AWI invests in research, development, innovation and marketing along the global supply chain for Australian wool.
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