Bill Cowley, Marketing Services Manager

Australian Wool Network (AWN) Marketing Services Manager Bill Cowley is confident that Woolcheque compliments the work done by wool brokers and encourages growers to familiarise themselves with the website and its tools.

"When selling our clients wool, and I am speaking as a representative of AWN, we use a wide variety of sources to generate estimates and reserves. Woolcheque is another valuable pricing tool that is available to us.

"In this industry, information is king, and for growers who have a thirst for knowledge Woolcheque provides some very sophisticated market information and trends.

"Woolcheque provides the historical national averages and price ranges, which is a great benchmark for establishing target prices.  A good broker should have the ear of the customer and know what they are looking for and whilst price is ultimately a reflection of demand on the day and the overall demand trend at the time. That price can be extremely variable on any one day even under stable market conditions. Woolcheque helps us demonstrate that variability for our clients.

"We recommend that growers consider all this information before deciding what strategy they might adopt when commencing with the marketing of their clip," said Mr Cowley.

Your broker should be the best source for your individual market and conditions, with Woolcheque providing the national historical averages and prices as a reference.

AWN often uses Woolcheque for pricing strategies in conjunction with the extensive AWN sales history information.

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