The Woolmark logo:

This indicates that the product contains100% pure new wool.

In addition to the Woolmark brand, we offer brands for blends:

The Woolmark Blend logo:

This indicates that the product contains 50%-99% wool.

The Wool Blend logo:

This indicates that the product contains 30%-49% wool.

We also have a number of apparel sub-brands:

DC – Dry Clean Only HW - Hand Wash MW - Machine Wash TEC - Total Easy Care
ALL - All Care Claims

We also have a number of interiors sub-brands:

* a number of sub-brand descriptors are allowed depending on the interior product type eg: Pure New Wool Layer, Pure New Wool Pile, Pure New Wool Filling

# a number of sub-brand descriptors are allowed depending on the interior product type eg: Wool Rich Blend Layer, Wool Rich Blend Pile, Wool Rich Blend Filling

DC – Dry Clean Only HW - Hand Wash MW - Machine Wash TEC - Total Easy Care
ALL - All Care Claims N/A – Not Applicable T – Available by Tribunal only

We also have a brand structure for Apparel Care (washing machines and tumble dryers)

The Woolmark Apparel care branding strategy consists of a tiered system.

1. the first tier is the Woolmark Licensing Program and
2. the second tier is for companies that wish to access our 'premium' logos and additional services.

1. Silver: Woolmark Licensing Program: Washing Machine Cycles and Tumble Dryer Cycles

2.  Gold:  AWI's Premium Tier for Washing Machine Manufacturers and Tumble Dryer Manufacturers

• Subject to a company obtaining a Woolmark licence for the use of the Woolmark Apparel Care – Silver brand, AWI will enter into a further agreement with manufacturers whose products meet new standards for use of this new brand.

3. Platinum:  AWI's Premium Tier for Washing Machine Manufacturers

• Subject to a company obtaining a Woolmark licence for the use of the Woolmark Apparel Care – Silver brand, AWI will enter into a further agreement with manufacturers whose products meet new standards for use of this new brand
• The brand is not available for use until May 2012.

Further information: Contact your local AWI office or email brands@wool.com.