We can assist with introducing you to woolgrower groups, to enable a better understanding of:

• the types of wool and how it is grown
• traceability and VAM (Verification of Australian Merino)
• heritage/provenance stories
• animal health and welfare.

We can assist with finding for you and introducing you to suitable manufacturers.

• We have offices in many parts of the world. Through our global network we can help you to find and introduce you to suitable manufacturers.
• We are particularly strong in Asia (especially Hong Kong, China and the Indian subcontinent) and European countries such as Italy and Turkey, where we have teams of experienced technical staff to provide on the ground support.

We can provide you with access to Woolmark specifications and testing.

• Woolmark specifications are very stringent and product specific.
• The specifications and standards are set at a high level to minimise consumer dissatisfaction, thereby reducing the risk of the product being returned.
• Woolmark licensees can adopt the Woolmark specifications as their own.
• We can help develop wool specification guidelines for your products.

We can provide you with access to AWI product development initiatives.

• Each year AWI funds seasonal product development collections: Autumn/Winter and Spring/Summer.
• Collections are presented to retailers and brands in detail on a “one to one” basis.
• If there is anything of interest to retailers and brands, we can then assist in its development with the retailer/brand supply chain.

We can provide you with in-store marketing advice and assistance, in relation to:

• tickets and labels
• development of fibre and/or product stories
• development of point of sale concepts
• joint promotion based on a leverage model
• wool specific copy (text) and access to images.

During 2010, we will be offering retail training packages:

• The Front Store:  Training aimed at shop floor staff to educate them about “wool”, providing them with more confidence and knowledge when dealing with customers.
• The Back Room:  Training aimed at buyers, merchandisers etc to provide detailed information on manufacturing stages such as spinning, knitting, dyeing and finishing etc.

We can provide you with access to fashion and colour trends:

• Twice each year we commission PeclersParis to develop fashion and colour trends for apparel.
• These fashion and colour trends are available exclusively to Woolmark licensees.

We can provide you with support:

• On becoming a Woolmark licensee, we will appoint a Key Account Manager as your first point of contact.
• The Key Account Manager is supported by our global network of AWI offices and experts in a variety of fields such as: wool supply chain, sourcing, technical, Woolmark specifications and interpretation of test results.