AWI (and its affiliate companies) own and license the Woolmark brand, which provides a unique, global fibre quality assurance scheme for the industry and consumer alike, allowing companies to use one of our logos as an independent quality endorsement on their products.

The Woolmark logo is the most recognised textile symbol in the world. It represents a long-term commitment to quality spanning more than 45 years.

As one of the world's most well known brands, the Woolmark logo has been applied to over 2 billion garments since the creation of the original mark in 1964.

In addition to the Woolmark brand, for products containing 100% pure new wool, we offer brands for blends. We also have a number of apparel and interiors sub-brands. See Understanding our brands page.

We offer a number of services to our Woolmark licensees aimed at adding value to their business.

In support of our commitment to strengthening consumer confidence, strict quality control will be enforced, random testing conducted and quality audits carried out at both trade and retail levels.

Enhance the prestige of your products with one of the world's most recognised textile brands!