Variation to licence agreement (issued December 2009)

AWI’s revised branding strategy

AWI has revised its branding strategy, with the following changes to the Woolmark Licensing Program:

• Reintroduction of the ‘Wool Blend’ product specification and brand
• Reintroduction of the ‘Cool Wool’ product specification and sub-brand
• Introduction of the ‘Merino Cool’ product specification and sub-brand
• Removal of the ‘Gold Woolmark’ product specification and sub-brand (Apparel only)
• Removal of the ‘Gold’ and ‘Platinum’ sub-brands from the ‘Woolmark Apparel Care’ product specifications for washing machines and tumble dryers.

Woolmark Blend trademark

We have decided not to remove the Wool Blend from the Woolmark Licensing Program.

The Wool Blend licence agreement will remain valid, subject to your paying the licence fee, for the remainder of the 2009/10 licence year (5.5 months).

Washing machine and tumble dryer licensees

We have decided to remove the new Gold and Platinum sub-brands for washing machines and tumble dryers from the Woolmark Licensing Program and offer them through only our new ‘premium’ tier.

If you would like information on how to access the premium tier, please contact your Woolmark representative.
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