1. Contact an AWI office

If you have a product worthy of Woolmark, Woolmark Blend or Wool Blend endorsement or you wish to enhance the quality of your product, then contact your local AWI office (or email licensing@wool.com) who will be able to provide you with information on the Woolmark Licensing Program.

We will require some background information regarding your company and products, to allow us to assess your licensing requirements and determine your licence fee level.

2. Submit your products for acceptance testing

For a small, non-refundable application fee you will be asked to submit your products for acceptance testing in our testing laboratory to ensure they meet the quality standards set out in our Product Specifications. An AWI representative will also contact you to arrange a visit to explain the Woolmark Licensing Program in more detail.

Should your products fail to meet our standards we will advise you of the steps you need to make to improve product quality.

3. Receive your Woolmark licence membership

Following successful completion of product acceptance testing and payment of an annual usage fee, we will issue you with a unique licence number and certificate. We will also provide you with access to Woolmark tickets, labels and merchandising support material, which will enable you to make optimum use of the brand(s) to which you are licensed.

A Woolmark licence allows you to use one of our logos as an independent quality endorsement on your products. Each of our three main brands – Woolmark, Woolmark Blend and Wool Bend – are licensed separately.

4. Receive advice on quality assurance

We can provide you with quality assurance advice on your products and any on-going quality testing you may require.

The Woolmark Company and its brands have a reputation and legal requirement to provide consumers with a quality assurance endorsement and as such we carry out spot checks on products labeled with our trademarks and take action to remove sub-standard or counterfeit products from the market.

Further information: Contact your local AWI office or email licensing@wool.com.