Brand guidelines
Only products that have been approved and licenced by AWI are eligible to use the Woolmark brands.
By using the Woolmark brands in accordance to the brand guidelines and from master artwork supplied by us, it will ensure brand integrity and visibility is maintained throughout the world.
If you have any queries regarding these guidelines, contact your local AWI office or email brands@wool.com.
Welcome to the new wool.com
Australian Wool Innovation is a not-for-profit company owned by over 29,000 Australian woolgrowers.
AWI invests in research, development, innovation and marketing along the global supply chain for Australian wool.
fibre to fashion . woolgrowers to retailers
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- Grow
- Harvest
- Fibre Selection
- Topmaking
- Spinning
- Dyeing & Finishing
- Knitting
- Weaving
- Making Up
- Design & Market
- Wearing
- Interiors
ON THE FARM
MANUFACTURING
RETAILING
LIVING WITH WOOL