With a licence to use the Woolmark, Woolmark Blend and Wool Blend brands, you can enjoy the commercial benefits of a unique worldwide quality endorsement.

A Woolmark licence allows you to use one of our logos as an independent quality endorsement on your products.

By obtaining a Woolmark licence you can take advantage of the increased awareness the marketing and promotion of the Woolmark brand will bring to your business.

Each of our three main brands – Woolmark, Woolmark Blend and Wool Blend – are licensed separately.

We offer a number of services to our Woolmark licensees aimed at adding value to their business.

If you are interested in becoming a Woolmark licensee, please contact your local AWI office or email licensing@wool.com

Maintaining the consistent high quality image of wool is key to the Woolmark licensing program. To become a Woolmark licensee, your product must first meet our quality standards and specifications.