The Woolmark brand is the world’s best known textile fibre brand.

The value of the brand is well established the world over in the apparel, interior textiles and home laundry sectors.

The Woolmark brand provides consumers with guaranteed fibre content and an assurance of quality.

The brand is owned by Australian Wool Innovation Limited (AWI), the world’s leading wool textile organisation.

The company operates a global licensing program to ensure that any product bearing the Woolmark logo meets strict wool quality and performance criteria based on the exacting demands of today’s customer.

By joining the Woolmark licensing program you become a valued member of our global network. Companies can enjoy the commercial benefits of a unique worldwide quality endorsement. The advantages offered by the Woolmark brand are exclusive to our licensees.

We offer a number of services to our Woolmark licensees aimed at adding value to their business.