Natural benefits of Australian Merino wool

The natural qualities and properties of Australian Merino wool give it a unique advantage when compared with other fibres.

Click each of the natural qualities and properties to learn more.

Comfort
Merino wool has numerous natural attributes that make it one of the most comfortable fabric to wear.
Natural
The Merino fibre is natural, biodegradable and sustainable. *
Safety
Merino wool offers naturally high UV protection and fire resistant properties
Easy care
Wool has had a ‘handwash’ reputation over the years, but modern Merino wool has a natural dirt and odour resilience.
Performance
Qualities like high insulation and moisture transportation have made Merino wool a favourite for outdoor apparel.
Style
The Merino fibre has a wide range of attributes that make it the stylistic choice of the world’s leading fashion designers.
Design & Market News & Views
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