Fashion meets performance

Australian Merino wool caters to all lifestyles and is the fibre of choice for endurance athletes, business travellers, and the world’s top fashion designers.

Click on the thumbnails below to learn more.

Active and performance wear

Business wear and travel

Fashion

Design & Market News & Views
Welcome to www.wool.com

Australian Wool Innovation is a not-for-profit company owned by over 29,000 Australian woolgrowers.

AWI invests in research, development, innovation and marketing along the global supply chain for Australian wool.



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ON THE FARM MANUFACTURING RETAILING LIVING WITH WOOL