Discover Australian Merino wool

Australian Merino wool is regarded by many as the whitest and softest wool produced globally.

The superfine, high quality Australian Merino fibres allow designers to create garments that offer ultimate comfort, style and durability.

Australian Merino wool is soft and sensuous with unsurpassed natural drape, elasticity and breathability. Merino wool garments also provide protection against both the heat and cold, making them perfect for transeasonal dressing.

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Australian Wool Innovation is a not-for-profit company owned by over 29,000 Australian woolgrowers.

AWI invests in research, development, innovation and marketing along the global supply chain for Australian wool.



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