At AWI it is our business to support your business.

Knowledge, Innovation and Marketing support; by dividing business support into these three powerful areas of expertise, we offer a unique value proposition to all our partners .

From developing new production techniques to providing in-store marketing, AWI is dedicated to making Australian Merino garments as commercially successful and desirable as possible.

AWI’s primary aim is to help our global partners bring new Merino fine wool products to market by working between a broad range of initiatives.

Visit the Wool Pages Directory or the Licensee Directory to find industry bodies that are able to assist you with growing your business and understanding the apparel marketplace.

Further information: Contact your local AWI office.