A garment’s innovation coupled with high product quality is only half the equation.

Marketing support from AWI is a vital tool in ensuring Australian Merino garments are as commercially successful as they are functional, wearable, fashionable and comfortable.

AWI is continuously working to position Merino as a truly superior product within the marketing arena.  This includes activities such as educating the trade on its luxurious, natural and ethical qualities as well as assisting its partners in promoting the benefits of the Merino fibre in their ranges.

AWI examines each product on an individual basis and then works with partners to develop a market strategy that fits it best.