The mark your customers trust.

Enhance the prestige of your products with the world's premier textile brand

The boundaries between fashion and home interiors continue to merge with many of the world's leading designers launching both apparel and home collections.

Woolmark is an important quality endorsement in many markets, including fashion.  The Woolmark certification guarantees fibre content and has provided quality assurance for over four decades and it’s an ongoing process. We are committed to strengthening consumer confidence and trust on over 500 million new products each year.

Our Easy Care assurance and the our increasing number of alliances with detergent companies and washing manufacturers are helping to further strengthen consumer confidence in the Woolmark brand.

Consumers trust and take confidence from Woolmark

• 66% of consumers feel more confident about buying a wool garment carrying the Woolmark.
• 67% are aware that clothing carrying the Woolmark must pass special quality standards.
• 59% think Woolmark is associated with better quality clothing brand names.
• 60% of consumers trust the quality and performance of wool clothing more if it carries the Woolmark.

Retailer research

The world's leading apparel retail buyers believe the Woolmark is as valuable and relevant today as it has always been.

Leading retailers across 13 countries surveyed confirmed

• 79% prefer garments to carry Woolmark labels.
• 82% believe Woolmark increases sales.
• 73% associate Woolmark with better clothing brands.
• 76% agree Woolmark improves customer confidence.
• 67% feel more confident buying products carrying Woolmark.
• 85% believe that there is a growing demand for Easy Care Wool knitwear.
• 74% believe that there is more demand for trousers and skirts.
• 44% thought Easy Care suits were likely to grow.
• 91% think it is important that Woolmark endorses the quality and performance of Easy Care Wool products.

Apparel Retail Buyers survey July 2001