Creating the Right Sales Environment

Eye catching and informative point of sale collateral greatly enhances customers’ understanding of the natural benefits of Merino Wool and Easy Care products. Information on products and in-store displays at the retail level are both effective ways of delivering our message and increasing the desirability of Wool.

AWI can provide a wide range of ticketing and merchandising support for licensee and retail partners for each of the Woolmark's banner brands and sub brands.

If you cannot find what you are looking for on the Promote Wool at retail section, then why not take advantage of our bespoke branding and merchandising solution service.

TO DISCUSS BRANDING AND MARKETING SOLUTIONS FURTHER PLEASE CONTACT US AT MARKETING@WOOL.COM

Promote Wool at retail

  • 84% of retail buyers think it is important for garments to carry a Woolmark ticket.
  • 90% of retail buyers believe it is important for a Woolmark sew-in label to be easily visible.

Through authorised suppliers Australian Wool Innovation offers a range of merchandise to support licensees’ product promotions:

  • Tickets/Hangtags
  • Sew-in/Care Labels
  • Care leaflets
  • Logos for marketing promotion
  • Showcards/Banners

FOR AVAILABLITY CONTACT YOUR LOCAL AWI OFFICE OR GO DIRECT TO THE TICKETS AND LABELS ORDERING SECTION.

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Australian Wool Innovation is a not-for-profit company owned by over 29,000 Australian woolgrowers.

AWI invests in research, development, innovation and marketing along the global supply chain for Australian wool.

fibre to fashion . woolgrowers to retailers
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ON THE FARM MANUFACTURING RETAILING LIVING WITH WOOL