Classic looks and comfort with a softer touch

Australian Wool Innovation’s new Soft Classics are sumptuously ‘softer to touch’, blending the natural qualities of Australian Merino with true classic looks and contemporary comfort.

Soft Classic Merino incorporates a range of classic looks. Through reengineering they are now softer to touch and more luxurious than traditional fabrics, resulting in lighter garments with superior handle.

Garments made from soft classics are ideal for consumers who desire the traditional classic wool-knit look, but are unwilling to accept the coarse handle traditionally associated with such products.

The technology used for the Soft Classics range has added a new dimension of quality and luxury to classic Merino knits. Now, traditional-looking styles can be achieved with a new level of softness, handle and improved garment fluidity. For the wearer, it offers a feeling of luxurious warmth and touchability that is pure addiction.

The technology used for Soft Classic Merino is a result of developments using Australian Merino wool in traditional garment structures and styles. This range of extremely soft, classic look knit garments is achieved through unique yarn engineering techniques and the addition of innovative softening treatments.

The new Soft Classic Merino range will exceed the expectations of today’s consumers looking for soft, luxurious, classic knitwear. Ideal for fine knit patterns or chunkier styles, Soft Classic Merino takes knitwear to an exciting new level.

• Australian Merino Soft Classics product brochure (PDF 265 Kb)