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In February 2009, HRH the Prince of Wales called in a group of twelve UK leaders of the Wool Industry to discuss declining wool sales and prices paid to farmers.

This initial British Wool initiative soon took on a ‘Commonwealth Dimension’.

The Campaign for Wool Ltd. (TCFW LTD.) was established to carry out The Campaign for Wool with the mission to convince consumers that opting for wool as opposed to synthetics in fashion and lifestyle will make a positive contribution to environmental sustainability in the United Kingdom and beyond.

The initiative is funded by Commonwealth wool bodies The Woolmark International (Australian Wool Innovation), British Wool Marketing Board, International Wool Textile Organisation and New Zealand woolgrowers.

The Campaign for Wool is a five year initiative, that officially begun in October 2010 with the closure, greening over and introduction of over forty sheep to Savile Row, the iconic London tailoring street. The week that followed saw over one-hundred companies promoting the natural benefits of wool and thousands of consumers participating in events and activities.

The campaign will continue to expand from 2011 – 2014.

For more information relating to The Campaign for Wool see www.campaignforwool.org