Assuring ultimate quality

Due to its inherent natural qualities, Australian merino significantly outperforms other fibres. It creates the softest knitwear and most superior suiting. A garment bearing the Australian Merino brand is guaranteed to be best in class.

The Australian Merino brand is offered only to the world's most discerning designers, manufacturers and retailers, with invitations extended to those who share our passion for the finest apparel. Through AWI's careful selection of partners, this natural fibre's quality is assured.

Design & Market News & Views
Most popular tags
Welcome to the new wool.com

Australian Wool Innovation is a not-for-profit company owned by over 29,000 Australian woolgrowers.

AWI invests in research, development, innovation and marketing along the global supply chain for Australian wool.

fibre to fashion . woolgrowers to retailers
AWI Helpline 1800 070 099 sheep
Top left corner image
Bottom left corner image Bottom right corner image
HOME  AWI LOGIN   JOIN AWI Decrease font sizeIncrease font size   Email friend
ON THE FARM MANUFACTURING RETAILING LIVING WITH WOOL