AWI does not merely connect the apparel industry with a luxurious, superior-performing fibre; AWI also provides industry support to ensure Australian Merino is a resounding commercial success.

Creating demand for Australian Merino is one of the cornerstones of AWI’s strategy. Practically, this involves educating trade channels on the outstanding natural, biodegradable and renewable properties of wool.

It also involves providing retail partners and licensees with the use of preeminent AWI brands, Merino Perform and the Woolmark® - an endorsement of high quality and consumer confidence across the globe.

Additionally, partners may also benefit from tailored product marketing strategies, fashion and colour trend forecasting services, innovative point-of-sale materials, and branded ticketing and merchandise support. Such resources promote strong communications, aid customer understanding of Merino Wool and Easy Care products, and maximise the appeal of wool.

Visit the Woolmark Retailer Toolkit for resources to help your business.

Further information: Contact your local AWI office.