As a company owned by Australian woolgrowers, AWI’s activities – including the Strategic and Annual Operating plans – are directly driven by the wool industry, reflecting consultation with woolgrowers, industry and other key stakeholders including government.

The direction given by woolgrowers at WoolPoll forms the basis of AWI’s three-year Strategic Plan (PDF 7.69Mb), which outlines key areas of activity and investment for the next three years.

AWI also develops an Annual Operating Plan which gives effect to the Strategic Plan by defining programs, prioritising projects, and establishing deliverables and performance measurement criteria for the next year.

AWI implements a Strategic Planning Process and Framework that guides the company’s planning processes to ensure coordinated development, delivery and evaluation of plans. The framework includes an Annual Planning and Consultation Cycle (PDF 177Kb), which ensures stakeholder views - particularly woolgrowers’ - are reflected in the development of company plans.