Merino. No Finer FeelingTM - second phase
The second phase of the three year campaign to promote the natural benefits of Australian Merino wool to international consumers and the fashion community has been launched.
Evoking the concept of touch, the stunning campaign shows that Merino wool is fine enough to be worn next to skin, and can be made into lightweight fabrics suitable for trans-seasonal use.
The creative work of the campaign highlights the reaction a beautiful young model has when she touches modern Merino wool against her body for the first time, and the positive, sensual feelings it can evoke.
There is No Finer FeelingTM than that of fine Merino wool fabrics against your skin - whether it is womenswear or menswear; whether it is woven fabrics likely to be found in jackets or trousers, or knitted products such as a sweater or a fine knit base layer garment.
For more information visit www.merino.com/nff
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AWI invests in research, development, innovation and marketing along the global supply chain for Australian wool.
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