Woolmark logo: top logo of all time!


The front cover of the April edition

Creative Review magazine has voted the Woolmark logo as thetop logo of all time.

The April edition of Creative Review included their top 20 logos of all time, drawn from the views of the editorial team at Creative Review, their readers and the wider industry. Creative Review is the leading magazine for visual communication, published in the UK.

The magazine stated that it “wanted to recognise those logos that were beautifully crafted, represented an advance in thinking or have somehow come to epitomise a certain time and place”.

The front cover of the April edition had a fantastic design by Alex Trochut, inspired by the Woolmark logo.

The Woolmark logo is the most recognised textile symbol in the world. As one of the world’s most well known brands, the Woolmark logo has been applied to over 2 billion garments since the creation of the original logo in 1964.

Download the story featuring the Woolmark logo in the Creative Review April 2011 edition (PDF 473Kb)

The Top 20 logos of all time:

  1. Woolmark (1964)
  2. Deutsche Bank (1974)
  3. British Rail (1964)
  4. Michelin (1898)
  5. V&A (Victoria and Albert Museum) (1989)
  6. Tate (1999)
  7. World Wildlife Fund (1961)
  8. I NY (1975)
  9. CBS (1951)
  10. National Theatre (1974)
  11. NASA (1974)
  12. British Steel (1969)
  13. Canadian National (1960)
  14. Apple (1977)
  15. Rolling Stones (1970)
  16. Penguin (1935)
  17. Pirelli (1908)
  18. London Underground (1919)
  19. Montblanc (1913)
  20. FedEx (1994)

More information:

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