The 'Wool Celebration' campaign is an initiative of WSIPL, a subsidiary of Australian Wool Innovation, to educate Indian consumers about the benefits of wool and the various attributes of Merino wool fabrics.

Indian consumers celebrate occasions with lots of emotion like love, trust and joy. These emotions are best expressed when wearing luxurious fabrics and clothes made of fine Merino wool. Consumers who prefer natural products love to wear woolen products with the assurance of 'Woolmark' quality standards. This campaign is an endeavour to touch consumers’ emotions and inform them how wool beautifully fits with their celebrations.

The campaign aims to educate consumers through different media including digital media used so much by the younger generations. ‘Wool Celebration’ will be celebrated in the shopping malls in which brands and retailers offer quality woolen products. These retailers and brands in India are closely associated with this campaign and are vital to conveying the message to consumers via in- store promotions.

Wool is so natural, soft and comfortable; with superior drape and handle and timeless style; that the wearer is always in the mood for a celebration.

We want Indian consumers to celebrate this season in woolen clothes made of fine Merino wool and feel its luxury, which should bring the feeling that says
'I love wool'.

To find out more about the campaign, visit www.woolcelebration.com.

Happy Wool Celebration!