Anne Geddes and Merino wool

The Woolmark Company and famed photographer Anne Geddes, two great Australian icons, have joined forces to highlight the health benefits of Merino wool for babies - from baby wear through to swaddles and blankets.

Health and safety is always paramount in parents' minds when it comes to making choices about what products to use on their infants. For centuries, mothers and carers have been wrapping and swaddling babies in natural fibres to keep them warm and comfortable. Merino wool is the modern-day natural fibre of choice.

The Woolmark Company is partnering with Anne Geddes to put a trusted face to this sensitive and emotionally driven market.

For more information visit: http://www.merino.com/en/mothers-and-babies/ambassadors/anne-geddes

Watch the feature on Channel 7's 'Sunrise' here.

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