AWI - AWI at Moora show

AWI at Moora show

As the marketing, research and development organisation serving woolgrowers, it was fitting Australian Wool Innovation had a role to play at the recent Moora Show in the Central Midlands of WA.

AWI presented a wool fashion parade, showing people of the wool and wheat growing community some wool product currently reaching the consumer. A range of garments were shown from the traditional hand knitted pieces, through to MerinoPerformTM active wear garments that break down traditional perceptions of the applications for wool.

Also featured were commercially available fashions from:

Australian Country Spinners (ACS)
Woolmark licensee, Sonny Knitwear
Country Road
Sportscraft
Red Island.

Local women modelled a range of garments. The commercially available “do it yourself” knitted garments from the current Cleckheaton and Patons knitting books, designed by woolgrower and designer Josephine Nathan, were central to the parade.

Moora Show President David Hall with WA Premier Colin Barnett who opened the show and appeared more than happy with his Red Island Merino T-shirt and Merino socks from Australian Wool Innovation.

Designer fashions with a high patronage for Australian Merino wool which were also shown were:

Michelle Jank, home grown WA talent, now one of Australia’s most successful fashion designers.
Ben Pollitt, winner of the 2008 Young Designer of the Year Award, sponsored by Woolmark.

Appearing at Moora were these green and blue knits by Cleckheaton, courtesy of Australian Country Spinners, with dresses by Country Road and Woolmark licensee Sonny knitwear for their label Sabatini. AWI’s Scarlet Hill was on the microphone. (Note: this photo was taken at the Australian Sheep and Wool Show at Bendigo).

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